Maple Research Peptides

Executive Summary

Maple Research Peptides had zero paid media presence. We built their full Meta Ads infrastructure — tracking, a 'Canadian Research Excellence' creative framework, and a conversion-only campaign strategy. No awareness, no traffic objectives. Within 90 days they scaled from $0 to over $120,000 CAD/month at 3.5× ROAS and a $28.40 CAD CPA.

Brand Overview

Canadian supplier of pharmaceutical-grade research peptide compounds — domestic operations, verified purity, fast Canadian shipping. Serves academic institutions, private labs, and individual researchers.

The Challenge

• Zero Meta Infrastructure — no Pixel, no CAPI, no events.
• No paid media assets, only basic product photos.
• Compliance concerns for Meta's policies in Canada.
• Limited starting budget — $15,000–$18,000 CAD/month.
• Leadership skepticism about Meta viability for peptides.

Strategy

1. Tracking Infrastructure

• Full Meta Pixel + CAPI implementation.
• Custom conversions for Purity Report Download and Shipping Calculator Use.
• GA4 with comprehensive UTM tracking.
• Purchase prioritized as primary conversion event.

2. Campaign Architecture (Conversion-Only)

3. Audience Strategy

• Broad Canada — 25–55, no interests.
• Interest stacks — Biotechnology + Pharmaceutical Research + Canadian Universities.
• Retargeting: 7/14-day visitors, 7-day cart abandoners, 21-day product page viewers.

4. Creative Strategy — Canadian Research Excellence

5. Offer Strategy

• Free shipping at $150 CAD.
• 10% first-order discount for Meta traffic ('CANRESEARCH').
• Bulk research bundles with volume pricing.

Execution

• Weeks 1–2 — Tracking, 14 creatives, landing page optimization.
• Weeks 3–4 — Launch at $450 CAD/day. 91% approval rate. Initial CPA $36.80.
• Weeks 5–8 — Scaled to $900 CAD/day + retargeting. Built 1% LAL. CPA $31.
• Weeks 9–12 — Scaled to $1,400 CAD/day. LALs 1/2/3%. CPA $28.40, 3.5× ROAS.

Results

Key Takeaways

1. 01Canadian positioning builds trust — strong differentiation, compliance-safe messaging.
2. 02ABO provides testing precision before transitioning to CBO for scale.
3. 03Free-shipping thresholds drive AOV — $150 bar pushed AOV to $142.