British Peptide Labs had no Meta Ads presence. Facing strict UK advertising regulations and Meta's aggressive policy enforcement, they were hesitant to invest in paid media. We built their complete Meta Ads infrastructure — advanced tracking, a 'British Research Excellence' creative framework, and a conversion-only strategy. Within 90 days they scaled from £0 to over £130,000/month at 3.7× ROAS and a £30.50 CPA.
Brand Overview
UK-based supplier of high-quality research peptide compounds — British manufacturing standards, rigorous QC, and fast UK shipping. Serves academic researchers, private laboratories, and individual scientists across the UK.
The Challenge
Zero Meta infrastructure — no Pixel, no CAPI, no conversion tracking.
UK regulatory complexity for 'medicinal' product advertising.
No creative assets — only basic product photography.
Compliance fears — concerns about immediate account suspensions.
Starting Budget £15,000–£18,000/month.
Strategy
1. Tracking Infrastructure
Full Pixel + CAPI implementation.
Custom conversions for Research Terms Acknowledged and Purity Report View.
GTM integration for comprehensive event tracking.
Advanced Matching enabled for improved attribution.
2. Campaign Architecture (Conversion-Only)
Campaign Type
Objective
Optimization
Budget
Prospecting — Broad UK
Conversions
Purchase
40%
Prospecting — Scientific Interests
Conversions
Purchase
25%
Retargeting — High Intent
Conversions
Purchase
20%
Retargeting — Website Visitors
Conversions
Purchase
15%
3. Audience Strategy
Broad UK — 25–55.
Interest stacks — UK Universities + Scientific Research + Biotech + Pharmaceutical Research.
Retargeting: 7-day high intent, 14-day visitors, 30-day engagers.
4. Creative Strategy — British Research Excellence
Creative Type
Qty
Description
Product Shots
5
Clean imagery with British quality badges
Lab Videos
4
UK manufacturing emphasis with professional VO
Carousels
4
Compound range with purity percentages
Advertorials
2
Educational content on research compound verification
